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The Race to Mass-Market an All-Electric Car

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Automakers have always found different ways to incorporate new technology into their cars or advance technology themselves. One of the hot innovations right now, and one that is poised to revolutionize auto transportation forever, is the electric motor. We’ve seen vehicles that have used hybrid technology that combines gas and electric motors, but now we’re seeing autos that are going fully electric. Plus, the mileage range of these new EVs is getting long enough for car buyers to seriously consider purchasing an all-electric vehicle.

Auto manufacturers are now in a race to design the "Volkswagen Beetle" of electric cars, in other words, a competitively-priced daily driver for the masses. Let's look at the main players.

The Trailblazer

You can't highlight electric cars and not give prominence to the undisputed pioneer. Tesla Motors has been the leader in all-electric since their first highly-anticipated beauty appeared on the market, but their two main models, the Model S and Model X, are far from affordable for most people. But they’ve recently brought the price tag down with their Model 3 electric sedan. The Model 3 starts at $35,000 before tax incentives and has tons of signature Tesla features. The Model 3’s base electric motor has a range of 220 miles and the long range Model 3 has an electric motor capable of 310 miles!

Don't Count General Motors Out

Tesla has an advantage because they only focus on electric vehicles unlike other auto manufacturers. But one car maker that is trying to compete in the mass-market category is Chevrolet. Chevrolet has recently introduced the all-electric Bolt EV. They previously had the Volt which was part electric but the Bolt EV is taking it to the next level. Its hatchback styling and modern interior is tempting for motorists considering an electric car. The Bolt EV has a range of 238 miles and starts at $37,495 before tax incentives. Arguably, the Bolt does not have the "cool factor" of a Tesla, but the market is wide open and both models will probably be top sellers. Chevy also has the existing infrastructure to manufacture on a large scale which will help them keep the price down.

Will Another Leader Emerge?

There are many other vehicle manufacturers that have recently put electric vehicles at the center of their attention although (as of this writing) they don’t have any in production yet. Hyundai disclosed that they’re working on an all-electric vehicle called the Ioniq to compete with the Model 3 and the Chevy Bolt. The Hyundai Ioniq comes in a hybrid model right now, but if you’re a California resident, you can get your hands on an all-electric Hyundai Ioniq. One drawback, however, is that it only has a range of 124 miles which is fairly limited compared to the Model 3 and Bolt.

Along with publicizing a shocking $84 billion investment in electric vehicle development, Volkswagen has announced an all-electric VW Bus. Ford, Volvo, Mercedes, BMW, and Audi are also planning to introduce all-electric autos in the next few years.