Rewind the clock 30 years ago and imagine someone saying, “Hey, did you know that I can hail a cab right from my phone?” I’m guessing your reaction would be one of disbelief and you might even call the person crazy! Fast forward to today and millions are now using their phone to call for a ride.
A Better Way
This idea of ordering a taxi with a smartphone app has not taken a lot of time for people to get used to. Uber took advantage of the popularity of taxis while greatly improving the user experience by providing service in areas where conventional taxis don't line up at the curb. (Why didn't I think of that?)
In 2010, Uber introduced a location-based ride-share service out of San Francisco, California, to assess how the market would receive such an idea. The results were amazing and from there the company took off! Uber is now in over 50 countries and millions of men and women get rides daily directly from an app on their phone.
A New Industry Is Born
In 2012, Uber’s principal competitor, Lyft, began its service and has also adored impressive growth. These two companies are currently the leaders in this burgeoning industry, but there will certainly be many other businesses that will put their own spin on the concept and snatch a portion of the market.
You Use Your Phone, Of Course!
So how does this new service function? It’s easier than you may imagine. Simply download one of the company’s apps, set up an account, and then you’re ready to call for a ride. From the app, you pay the driver and indicate your drop-off location. The app even calculates the cost of your journey beforehand so you know exactly what to expect. The driver will arrive at your location, pick you up, and then drop you off where you’ve indicated. It’s as easy as that.
The Demise of the Conventional Taxi?
This new way to taxi is starting to become the standard. What do you think about it? Have you used these apps to request a ride? Do you think the traditional taxi will disappear? We welcome your comments.
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